True Balance App launches digital gift cards for unbanked users in semi-urban, rural India

True balance targets Next Billion Users to provide financial services

True Balance, India’s leading balance and data management app, has launched digital gift cards for use in mobile phones for those unbanked users who do not have a bank account for their daily transactions or are averse to sharing private bank account details every time they pay their bills.

Targeted mostly towards the financial inclusion of the next billion mobile users in semi-urban and rural regions, these gift card provides a fast, secure and convenient option for unbanked users to recharge and pay bills on the True Balance app which is a single interactive interface. It is particularly relevant in India today, where bank-related frauds are on a high.

“By launching this Gift Card feature along with the other mobile and utility bill payment support, we aim to bring financial freedom to our primarily unbanked users. This would give them a safe, fast and convenient transacting experience while also bringing them under the umbrella of financial inclusion right on their doorsteps. With this launch we aim to connect the last mile,” said Mr. Charlie Lee, CEO, True Balance while speaking at the launch of the Gift Card.

At present, around two billion people across the world are unbanked users. India currently has around 20 per cent of the world’s unbanked population.

A user will have to install the True Balance App on his smartphone after which you can enter the serial number of the Gift Card on your phone. Once that is done, you receive points that can be used just like cash to go about your transactions. If you are a non-KYC user and haven’t linked all your monetary accounts, then rather than worrying about your monthly digital-wallet limit, you can just use this Gift card to transact within the ecosystem of the App. There is no limit to the amount you can add to your Gift Card and being transferable, you can also gift the gift card to loved ones.

Gift cards have been outlined in different designs for special occasions and are available in retail outlets. Apart from this, users can also get a cash back by referring other users. True Balance is currently available to both Prepaid and Post-paid users.

About True Balance

True Balance, India’s leading balance and data management app is a blend of Korean and Indian workforce. The mobile application was launched in September 2014 by Mr. Charlie Lee, an alumnus of the University of Chicago. Lee came to India in 2002 and led the India business for Real Networks, being instrumental in launching the concept of hello tunes.  He then ventured into launching True Balance in India to enable seamless mobile bill recharges; which has garnered more than 50 million downloads so far. As of today, True balance is ‘One Stop Payment “solution for all utility bill payments and foresees to provide small loans for these services to its users.

The app covers bill management and payment of prepaid (10 networks across 22 circles) and Postpaid (Idea, Airtel and Vodafone) services in India. Adding to these services, True Balance has also launched its Mobile Wallet and looks to foray into overall Utility payments.

The company has ensured best quality services when it comes to features like recharging, balance check and holistic postpaid bill management. True Balance was also selected in the App Starter Kit (collection of most used apps in the country) on the Play Store and has ranked No. 1 in the lifestyle app category.

About Balance Hero

Balance Hero is a startup founded in 2014 by Cheol-won Charlie Lee who successfully led “Wider Than” and” Access Mobile” in the past. In 2014, the company launched True Balance, an app that allows users to check and track their call expenses and data balance. True Balance has successfully completed Series A and Series B funding rounds which showcases its growth potential. Beginning with providing a solution to efficiently manage mobile usage in low-bandwidth countries such as India, the company is committed to create a world where users can communicate freely with each other at a reasonable cost.

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