National, March 7, 2019: The lottery and gaming conglomerate, Sugal & Damani Group had announced the launch of Khel Group, a couple of months back. The rebranding and consolidation of businesses happened keeping in mind the huge potential that the Online Gaming Industry grants. It is the parent company with two of its online gaming portals – Khleplayrummy.com offering online rummy and the newly launched fantasy sports brand, Khelchamps.com. The group also has Pokerstars.In, currently operated by Sachiko Gaming Pvt. Ltd. that has an exclusive partnership with the global entity – the Stars Group. All these in the Real Money Gaming sector makes the parent company a coveted name in the industry.
“The online Real Money Gaming market is estimated to be around Rs. 2,200 crore and is growing at 30% per annum. Rummy commands the largest share, followed by poker and fantasy sports. Today, a consumer’s approach towards a game has changed tremendously” says industry expert and the CEO of Khel Group, Naveen Goyal. “The key factors for people to stay entertained by an online game is its easy-to-learn & attractive user interface, the concept of the game and the excellent gaming environment. At Khel Group, while we have focussed on technology, player behaviour and insights have been our driving force. This has enabled us to create quality products that give the right experience to its users and in a safe & secure environment”, he adds.
Technology and ease of attractive user interface is the mainstay of Khel Group’s range of premium brands across all its verticals. The Group takes pride for the massive reach that it has. Considering that the growth is factored at 60% year-on-year, it aims at consolidating a lion’s share of the industry in the coming years. It has also some more brands in its bouquet, all aimed at giving the best user experience to its exponentially growing customer base. According to a recent study done by KPMG and Google in India, the gaming industry is currently estimated at approximately $0.6 billion, of which online gaming is approximately $0.37 billion. This shows that online gaming segment has a great scope in India and Khel Group looks at acquiring a substantial market share in this segment in the country.
The online gaming in India in India is projected of hitting $1 billion by 2020. In the last 10 years, few companies in online gaming space in India have done a commendable job of creating the markets and nurturing players, implemented responsible gaming and creating forums that protect players interest. There is a lot of scope to further this growth and reach out to the potential players in the market. This includes both education and handholding to make players comfortable in the ecosystem. And Khel Group is doing just that, there are very many initiatives that it has taken up that will shape the future of the industry and work for the betterment of the customers, the regulators and industry as a whole.